Action Plan for Effective PPC Campaign
Here are the standard steps for PPC and Google campaigns, ensuring input, adjustments based on analytics, data, and future planning.
Grow your business with the ultimate ROI-focused PPC & Google Ads strategies
Utilizing data-driven and ROAS-focused Google Ads shopping and social campaigns to rapidly increase awareness, conversions, and revenue.
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Pre-Launch
- (Account set-up)
- Analysis of historic performance
- Identifying strengths & weaknesses
- Asset gathering for display campaigns
- Creation of new landing pages
Post-Launch
- Launching new campaigns
- Constant testing of keyword combinations & bids
- Constant landing page testing
- Daily check-ins & budget management
- Detailed monthly analytical reporting
How it works
4 steps to achievingPPC campaign success
As a Google Ads Consultant, my approach begins with researching business goals, aligning them with a personalized strategy, and identifying suitable platforms for optimal ad conversions.
Business Goals
The initial phase involves comprehending the business and market objectives, defining KPIs tailored to the website’s business model.
User persona
Identifying buyer personas and relevant audiences aids in customizing ad campaigns to meet the specific needs of each persona previously defined.
Customer Journey
Using buyer persona mapping, we develop a customer journey by formulating ad campaign types, landing pages, UI/UX, and understanding how they interact on the website.
Budget & Execution
Starting with ad account setup, campaign creation, and creative development. Then, advancing to reporting, scaling, and performance evaluation.
Frequently asked questions
What is the process for PPC and how much does it cost?
Besides the advertising budget allocated for PPC or Google Ads, the management costs depend on business objectives, industry, and the history of paid search campaigns.
Your precise PPC expenses could vary, influenced by your distinct goals, industry, campaign history, structure, and so forth.
How to I begin ?
The initial step involves understanding your business objectives and expectations for PPC. After assessing your website and past campaigns, I’ll propose a PPC strategy and budget.
Once we’re in agreement, we’ll commence the process and I’ll need access to your Google Analytics and Ads account.
What outcomes have you accomplished through PPC?
I’ve managed brand awareness and conversion Google campaigns across various sectors, focusing mainly on SaaS and e-commerce ads.
For a beauty brand, I executed awareness campaigns on Facebook and Instagram, resulting in a 235% increase in ad revenue.
Additionally, I optimized ad campaigns for an e-commerce company specializing in custom bike gears, leading to a 139% increase in PPC conversion rate and an 8.4% increase in overall conversion rate.
How much budget is required for advertising?
The required budget varies based on factors such as your objectives, competition, and more. You can begin with a test budget to gauge performance and adjust accordingly as you see improvements.
You need to INVEST in PPC and Google Ads because
they will ensure your business drives revenue & leads
PPC solutions such as shopping ads, Google search campaigns, remarketing, and social ads boost your online brand visibility, sales, and revenues.
I offer a customized strategy and actionable plans, including campaign targeting, bid amounts, keyword matches, and tailored landing pages, to align with your business objectives and achieve optimal outcomes.
