Ranking | Impressions & Clicks
One of my clients, a real estate agency from Leeds, UK was facing issues with traffic & leads & was struggling to reach potential property buyers, rental and owners.
The business needed increase clicks, impressions & web presence by leveraging topical authority. As per main action points did analysis of user behaviour, researching the most relevant primary & long-tail keywords related to real estate in that region. Started building related internal links to boost SEO points between pages, proper implementation of structured data (Schema) & optimizing meta tags send right signals to Google’s NLP algorithm.
Action Points
-
Narrowing down audiences based on their likelihood to engage
-
Target new potential customers, leaving out those you’re already retargeting.
-
Create engaging video focussing on educating your audience and providing reviews
-
Experimenting with different #AdGroups: Google Shopping Ads on different criteria, such as product category, price
-
Using Dynamic Retargeting with proper research keywords
+127%
Organic Traffic
+654%
Organic conversions
Key achivements & result
- Organic Traffic increased by 127%.
- Impressions increased per month increased by 653%.
- Many relevant keywords started ranking on the first page of search results.
- Generating higher leads by 240%
